Nature's Truth packs supplement punch into new powder format

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Nature's Truth packs supplement punch into new powder format

By Michael Johnsen - 01/05/2018

Nature’s Truth this week announced the introduction of five new farm-fresh powders to their expanding product line. The new, innovative powders supply nutrients in a convenient way that goes beyond the traditional capsule or tablet that consumers are used to.

“Consumers have begun to look for alternate ways to consume the key ingredients they love that better fits their on-the-go lifestyle, which is why we’ve created our new powders," stated Kimberly Vigliante, senior vice president sales and marketing for the Ronkonkoma, N.Y.-based firm. "Not only do they contain the trending ingredients consumers are looking for, but they are an easy addition to any routine.”

Of the many powders featured in the new line, Nature's Truth identified its pure turmeric powder and its ultra beet root powder (antioxidant and fiber-rich) as two key additions. Both powders are a convenient addition to any consumer’s busy routine by just adding a scoop to their favorite recipe or smoothie.

Each powder contains organic ingredients, is non-GMO, vegan, gluten free, dairy free, free of artificial colors, preservative free and free of any artificial flavors. With this new product line, Nature’s Truth provides retailers with incremental sales opportunities by expanding their wellness category and consumers’ baskets.