Not Your Mother's to help raise funds for Young Survival Coalition

TAMPA, Fla. — October is breast cancer awareness month and, for a second year in a row, Not Your Mother’s hair care brand has selected to donate 10% of all its online sales during the month to the Young Survival Coalition. Not Your Mother’s also will support the charity and help raise awareness via its social media network, and will offer promotions and giveaways. 

"We partnered with YSC because we want to help spread their important message among our young customers," stated Bethany Pagliarulo, Not Your Mother's owner. "Contrary to common belief, young women do get breast cancer and generally face more aggressive cancers and lower survival rates." 

Young Survival Coalition is a global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful. Through action, advocacy and awareness, YSC seeks to educate and influence the medical, research, breast cancer and legislative communities to address breast cancer in young women.

Not Your Mother's is a Tampa-based hair care company under Demert Brands. Targeting a young, trend-savvy audience, the line is recognized for its signature eye-catching graphics, quirky product names and playful descriptions. Not Your Mother’s is sold at more than 10,000 U.S. retail locations, as well as in Australia.