Oscar Mayer celebrates back-to-school season with new deli meats

MADISON, Wis. — Oscar Mayer, a brand from Kraft Foods Group, is introducing a line of deli meats to coincide with the back-to-school season. The Old World Style line contains four varieties: classic salami, cracked black pepper salami, classic pepperoni and turkey pepperoni. The new line of deli meats fulfill an unmet need as more consumers seek out bold cuisine, according to the brand.  



“There’s no doubt that Italian-style sandwiches are gaining popularity, on restaurant menus and at home,” said Tom Bick, senior director of integrated marketing and advertising at Oscar Mayer.  “We want to help food fans revamp their brown-bag lunch routines, and the Old World Style meats offers an authentic option for the whole family to enjoy.”



Oscar Mayer Old World Style meats contain up to 8 g of protein in each serving. Consumers can find the products at major grocery stores nationwide for a suggested retail price of $3.29. All four varieties come in a 4-oz. package.