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The Parent Company signs on as partner with


DENVER The Parent Company, a company that offers an e-commerce solution for online retailers on Thursday announced a new relationship to merchandise and fulfill select toy and baby products sold on, a top 50 Internet retailer.

The Parent Company will provide popular children’s and baby products for the toys and kids electronics department on the retail website and will provide category management, product content, inventory control and order fulfillment.

“We’re excited to add a new strategic retail partner into our business model of leveraging our merchandising expertise and making full use of our extensive technology and fulfillment resources,” stated Michael Wagner, president and chief executive officer of The Parent Company. “We offer retailers an excellent way to increase traffic and sales by featuring toys and baby products as part of their assortment, without the inventory risk or additional staff.”

According to The Parent Company, already using the eToys solution are,,,,,,, and .

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