P&G adds to Metamucil brand with MetaBiotic

NEW YORK — Procter & Gamble earlier this year added some heft to its Metamucil brand with a pair of line extensions that create a linear brand block. P&G launched MetaBiotic, a 2-in-1 probiotic supplement containing Bio-Active 12, which maintains digestive balance and promotes a healthy immune system, and Meta Health Bars, fiber bars containing psyllium fiber.

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