Popcorn, Indiana teams up with 'The Biggest Loser' for healthy eating initiative
ENGLEWOOD, N.J. — Popcorn, Indiana and NBCUniversal's "The Biggest Loser" are teaming up for a nationwide health initiative called "Fit Across America 2013," the companies announced last week.
“Fit Across America 2013” is traveling to select cities, the companies stated, to fuel a healthy lifestyle, providing popcorn fans with tasty, better-for-you snacks, giveaways, and tips from “The Biggest Loser” Ambassadors; a selection of fan favorite former contestants from the hit-show who will each share their personal mission of ‘getting fit.’ The agreement between Popcorn, Indiana and “The Biggest Loser” was licensed by NBCUniversal Television Consumer Products and Shine America. “The Biggest Loser” returns to NBC in the fall, airing Tuesdays at 8 p.m. ET.
With the help of “The Biggest Loser” Ambassadors, the four-month consumer sampling expedition began at Popcorn, Indiana’s headquarters in Englewood, N.J. on May 31, 2013. To coincide with the summer tour, the company has embraced the get-fit initiative among employees encouraging and motivating their team to live and lead a healthy lifestyle. Popcorn, Indiana’s distinctive Fit Mobile will visit the country’s top summer events including: the AIDS Walk in Boston, “The Biggest Loser” RunWalk Race in Chicago, Venice Beach’s Summerfest in Los Angeles and Taste of Dallas in Texas. The tour will conclude in Philadelphia, Pa. on September 14, 2013.
“We’re gearing up to hit the road with “The Biggest Loser” to give consumers a Fit experience in their hometown and let them know there is no need to make compromises when snacking,” said Hitesh Hajarnavis, president and CEO of Popcorn, Indiana. “By teaming up with some of the show’s most memorable and inspiring former contestants, we are looking to highlight that living a Fit lifestyle can be fun, easy and delicious.”
Each stop on the tour will give consumers a chance to sample Popcorn, Indiana’s Fit popcorn, a ready-to-eat popcorn available in five flavors. Every one-cup serving is only 40 calories or less with just 2 g of fat. Free workout accessories and post workout snacks from Popcorn, Indiana will also be available at the Fit Mobile.
A full tour schedule is available at PopcornIndiana.com, allowing consumers to participate from cities not on the Fit Tour. Consumers can also have the chance to win a trip for two to “The Biggest Loser” Resort in Malibu, Calif., for a week on Popcorn, Indiana’s Facebook page. Twenty runner-up winners will win a free case of Popcorn, Indiana Fit popcorn. In order to be considered for this prize, fans must enter on Facebook. Tour updates, photographs and posts from “The Biggest Loser” Ambassadors will also be available on Twitter, following #FITTour2013.
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