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Red Bull Editions to enter market in 2013


LAS VEGAS — Red Bull will introduce a new line of energy drinks this coming March.

The Red Bull Editions, which provide the same functional benefits of the original, come in cranberry, lime and blueberry flavors and are packaged in red, silver and blue cans, respectively. The new beverages were showcased at the National Association of Convenience Stores conference this month in Las Vegas.

Red Bull Editions will be available nationwide in single 8.4.-oz. single cans and 8.4-oz. four-packs.

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