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ReportersNotebook — Beauty Care, 9/24/12


SUPPLIER NEWS — Physicians Formula is being acquired by private equity firm Swander Pace Capital for $4.25 per share in cash, or approximately $65 million. Upon close of the merger, Physicians Formula will be privately owned and will continue to be operated by the company’s current management team and employees. The deal is expected to close later this year.

OPI Products has appointed John Heffner as the brand’s new president and general manager. With this change, George Schaeffer remains founder and CEO. Suzi Weiss-Fischmann will retain her title as EVP and artistic director. Heffner most recently served as president and CEO for Creative Nail Design, where he worked for 14 years. Prior to joining CND, Heffner held multiple sales and marketing roles within Chesebrough Ponds USA, as well as Procter and Gamble.

Plackers has expanded its portfolio with the launch of its new GentleSlide flossers. Featuring a shred-resistant polytetrafluoroethylene floss technology, GentleSlide is designed to make flossing between tight teeth easy and comfortable, and is gentle on sensitive gums. The suggested retail price for a 90-count package of GentleSlide flossers is $2.99.

Goody is expanding its portfolio with the new Softies collection of stick-on hair accessories. Made of 100% soft and flexible material, Softies are free of snaps and clips for a comfortable, no-fuss styling experience. They are priced at $5.99 each.

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