ReportersNotebook — General Merchandise, 4/23/12


SUPPLIER NEWS — A new device designed to offer home climate and aroma control has hit the market. New Honeywell with Febreze Freshness Cool and Refresh fan brings together Honeywell’s ability to circulate indoor air while utilizing Febreze Set & Refresh scent cartridges that are designed to eliminate odors, Honeywell said. A single scent cartridge can last up to 30 days, depending on the fan speed that’s used. The Honeywell with Febreze Freshness Cool and Refresh fan is available for a suggested retail price of $29.99.

Energizer is making its Ultimate Lithium last longer than ever with a new retooled formula. The Ultimate Lithium AA batteries now last up to nine times longer in digital cameras compared with Energizer Max batteries, while Ultimate Lithium AAA batteries also last up to nine times longer in high-drain digital cameras. Similarly, Energizer Advanced Lithium AA and AAA batteries last up to six times longer in digital cameras. “Ultimate Lithium batteries are ideal for digital cameras and flashes because they are designed to deliver energy at high rates,” Energizer technology manager Dan Durbin said. “For this improvement we reconfigured the battery with improved materials, allowing it to deliver even more energy at a high rate.”

All announced the debut of its Mighty Pacs, which are premeasured doses of super concentrated detergent that help get out tough dirt and stains in a convenient, easy-to-use single dose pack. Sealed in a water-soluble film, All Mighty Pacs dissolve completely in hot and cold water to release the detergent with active All StainLifters. All Mighty Pacs are offered in a wide range of sizes, from a 10-count trial size to a 72-count package, as well as two varieties: original and free clear.

Central Garden and Pet has launched a topical flea and tick control treatment delivery device under its Adams brand. New Adams Smart Shield applicator delivers an application of Adams Flea and Tick Spot On products, providing fast, effective treatment down to pet’s skin, where bugs live. The applicator creates a barrier that prevents liquid from getting on pet owners’ hands, has a specially-designed tip to part hair to get down to the pet’s skin, and clicks to deliver a uniform application. The Adams Smart Shield applicator carries a suggested retail price of $8.99 for a one-month supply and $19.99 for a three-month supply.

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