SpartanNash introduces Our Family brand in Michigan retailers

SpartanNash has unveiled a new brand titled, Our Family to its Michigan-based retailers. The line will launch in 87 locations including Family Fare Supermarkets, D&W Fresh Market, Forest Hills Foods, ValuLand and VG’s stores — and in more than 300 independent retailers throughout the state.

“We are excited to offer Our Family products to our store guests and independent retail customers in Michigan because it reflects on SpartanNash’s commitment to great products at affordable prices,” vice president of private brands, John Paul said. “Our Family is here for yours, whether you’re planning a quick and easy dinner for your on-the-go family or a weekend party with friends and neighbors.”

Our Family products will be located in all aisles of the store. Food and non-food items, such as batteries aluminum foil, milk, peanut butter, breakfast bars, sparkling water and Greek yogurt will be included in the offerings.

Grand Rapids, Mich.-based SpartanNash will distribute Our Family products to all of its corporate-owned retail stores in nine states, as well as its independent retail customers throughout the country.

“Our private brands are one of our true competitive advantages in the crowded marketplace today, and we have already begun rolling out the Our Family brand to all stores serviced through the company’s Grand Rapids Distribution Center, with many items already in stores for customers to enjoy,” SpartanNash president and CEO Dave Staples said. “One key element of our future success has been streamlining our supply chain and creating the ability to deliver the largest variety of quality products from any distribution center, to any customer.”