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Spectrum Brand Holdings' Remington division enters women's hair accessories category


MADISON, Wis. — Consumer products company Spectrum Brands Holdings announced on Wednesday that its Remington personal care division has entered the U.S. women’s hair accessories market with a full line of basic-to-trend hair accessories, accessory storage items and brushes for both adults and teenage girls.

The new line includes such items as hair elastics that also can be worn as jewelry (pictured) and hair clips.

Remington already has secured sizeable placements at several major retailers in the U.S. women’s hair accessory category, a consumables market estimated at more than $1 billion annually, the company stated. Remington also is leveraging its global footprint in hair care, shaving and grooming to enter women’s hair accessories markets in Europe and Latin America.

“Our hair accessory product development has a strong emphasis on executing fashion and trend and always with a focus on winning the value position. With our brand positioning of ‘How the World Gets Ready,’ we have a unique opportunity for cross promoting our hair accessories with complementary segments of our business, such as hair care appliances, and even with other adjacent beauty categories by co-merchandising in stores and offering in-pack trial samples or coupons for discounts with purchase,” Remington global VP Drew Fiorenza said.

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