Supplements augment wellness routines
Supplement usage is at an all-time high, with more than 3-in-4 U.S. adults reporting they augment their wellness routine with a vitamin, mineral or other dietary supplement. That’s according to the 2017 Council for Responsible Nutrition Supplement Survey. These results, industry experts say, show that the industry is building up its credibility among consumers.
[quote-from-article] “These findings reinforce the upward trend in usage and confidence seen last year,” said Nancy Weindruch, vice president of communications at the Washington, D.C.-based CRN. “Seeing more than three quarters of Americans taking supplements is an indicator of our industry’s success in bringing products to the marketplace that are valued by the majority of Americans for their role in health and wellness.”
With IRI data putting the market size at $7.1 billion, vitamins are second only to cough-cold and allergy in sheer OTC category size. And while dollar growth is a moderate 3.1%, according to IRI, consumer usage in 2017 was five percentage points higher than it was in 2016, which suggests potential future growth.
That growth potential is especially evident when you consider the fact that, of those CRN surveyed who do not take dietary supplements, nearly half (45%) say they might consider taking supplements in the future if a health practitioner recommended it to them.