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Survey: 40% of smartphone owners redeem coupons on mobile devices


WHITING, Ind. — Smartphones and couponing go hand in hand, according to a new survey.

Among 3,312 U.S. adults ages 18 years and older surveyed by Harris Interactive on behalf of CouponCabin, 40% of smartphone users said they have redeemed a coupon on their mobile device. When it came to frequency, nearly one-third (29%) of smartphone users searched for coupons on their device at least once a month, with 40% of U.S. adults ages 18 to 34 years doing the same. When asked what types of coupons they have redeemed on their smartphones, users said the following:

  • Daily deals: 41%;

  • Grocery coupons: 39%;

  • Online coupon codes: 34%;

  • Printable coupons: 29%;

  • Freebies such as free samples or coupons toward free trial of items: 24%; and

  • Other non-grocery coupons: 23%.

When it came to the use mobile applications while shopping on smartphones, 72% of respondents said were at least somewhat likely to use a mobile app that offers savings with different types of coupons (i.e., grocery, nongrocery, etc.).

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