Tom's of Maine develops SLS-free, flouride-free whitening toothpaste


KENNEBUNK, Maine —Tom's of Maine has introduced its new Botanically Bright whitening toothpaste, a sodium lauryl sulfate-free and fluoride-free toothpaste that promises to give your mouth a foamy, clean feeling while helping to naturally whiten your teeth.

"Our consumers have been asking us for a SLS and fluoride-free whitening toothpaste where they don't have to compromise on taste or foaming action, which we heard they experience in some SLS-free toothpastes," stated Matt Smith, senior brand manager of oral care at Tom's of Maine. "Our innovation team created Botanically Bright to give consumers a SLS-free, fluoride free toothpaste that would not only whiten their teeth, but would also give them that enjoyable brushing experience they are looking for."


Tom's of Maine Botanically Bright features a blend of botanicals, such as chamomile flower, certified organic aloe, bee propolis and plaque-reducing xylitol as well as stevia extracts for sweetness and pure peppermint and spearmint mint oils to freshen breath. Botanically Bright helps remove plaque with regular brushing while naturally-sourced silicas whiten teeth without using bleaching ingredients.

Botanically Bright whitening toothpastes are available in two flavors: Spearmint with Aloe & Chamomile and Peppermint with Xylitol & Propolis. The suggested retail price is $5.99.

As with all Tom's of Maine products, Botanically Bright contains no artificial ingredients, synthetic additives and no animal testing or animal ingredients. It is also Kosher and Halal certified. In addition, the company gives 10% of profits back to the community.


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