Vandor expands pop culture merchandise offerings

SALT LAKE CITY Licensed consumer-goods maker Vandor is expanding its portfolio with 55 new products for 2010.

The products range from stainless steel water bottles, travel mugs and fun-shaped tin totes, to eco-friendly tote bags and luggage tags that feature pop culture icons. During the first half of the year, Vandor introduced 91 new products in a revamped “Where Legends Live” product catalog, redesigned its website and secured rights to market products for the Star Wars trilogy. The company also developed a dual-licensed line of Betty Boop-Coca Cola products and introduced the first in its line of eco-friendly products.

“We’re committed to differentiating ourselves by providing the best customer experience,” said Tom Russo, Vandor’s new CEO.  “We’ll drive sales with high quality licensed products that appeal to multiple generations while making it easy for our retail customers to do business with us.”