CHICAGO — Wrigley introduced two new gum products, Orbit White and Doublemint Perfectly Sweet, as well as its “Chew To A Better You” shopping marketing campaign.
The two new gum products are intended to provide oral health benefits as well as a low-calorie treat sweetened with real sugar.
The “Chew To A Better You” shopper marketing campaign is intended to:
Encourage consumers to incorporate sugar-free gum into their health & wellness routine to promote balance through mindful consumption.
Partner with MyFitnessPal, the world’s largest health and fitness community, to create authentic connections with consumers.
Drive awareness of its platform and encourage participation in the promotion; and
Support retailers with print, digital and in-store media and displays.
Wrigley is a division of Mars.