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Wrigley debuts new gum products and campaign

1/17/2017

CHICAGO — Wrigley introduced two new gum products, Orbit White and Doublemint Perfectly Sweet, as well as its “Chew To A Better You” shopping marketing campaign.


The two new gum products are intended to provide oral health benefits as well as a low-calorie treat sweetened with real sugar.


The “Chew To A Better You” shopper marketing campaign is intended to:




  • Encourage consumers to incorporate sugar-free gum into their health & wellness routine to promote balance through mindful consumption.


  • Partner with MyFitnessPal, the world’s largest health and fitness community, to create authentic connections with consumers.


  • Drive awareness of its platform and encourage participation in the promotion; and


  • Support retailers with print, digital and in-store media and displays. 


Wrigley is a division of Mars.


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