Wrigley debuts new gum products and campaign


CHICAGO — Wrigley introduced two new gum products, Orbit White and Doublemint Perfectly Sweet, as well as its “Chew To A Better You” shopping marketing campaign.

The two new gum products are intended to provide oral health benefits as well as a low-calorie treat sweetened with real sugar.

The “Chew To A Better You” shopper marketing campaign is intended to:

  • Encourage consumers to incorporate sugar-free gum into their health & wellness routine to promote balance through mindful consumption.

  • Partner with MyFitnessPal, the world’s largest health and fitness community, to create authentic connections with consumers.

  • Drive awareness of its platform and encourage participation in the promotion; and

  • Support retailers with print, digital and in-store media and displays. 

Wrigley is a division of Mars.

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