News Briefs
- 3/5/2025
Not Your Mother’s Haircare elects new CMO
There’s been a leadership change for hair care brand Not Your Mother’s Haircare.
The brand announced that Charlene Zappa has been named its new chief marketing officer.
As CMO, she will oversee all marketing initiatives, focusing on deepening consumer connections and helping fuel the brand’s latest goals for innovation and growth.
Before joining the company, Zappa held various executive roles at Gillette Venus, Pantene, Clairol Herbal Essences and Clairol Nice ‘n Easy.
She also has earned recognition throughout her career, including 2022 Cannes and Clio Awards, 2021 Top 20 TikTok Culture Driver and Nielsen Breakthrough and IRI Pacesetter Top 20 Non-Food Launches in 2019, 2017 and 2015.
- 3/4/2025
Rael caters to women’s health needs via Pain Relief Roll-On for Cramps
K-beauty and menstrual care brand Rael is rolling out a new product launch designed to help consumers target relief from their menstrual cramps.
The new Pain Relief Roll-On for Cramps is an on-the-go solution that is powered by muscle-relaxing ingredients and herbal extracts to help offer relief from the pain associated with menstrual cramps, the brand shared.
Ingredients include 4% camphor and 4% menthol with a blend of magnesium, ginger and turmeric.
Packaged in a stainless steel rollerball applicator, the product aims to give users a soothing massage effect upon application to help relax tightened muscles in the abdomen and lower back, per the company.
Retailing between $12.99 to $13.99, Rael’s Pain Relief Roll-On for Cramps is available for purchase on the brand’s website, as well as at Amazon and Walgreens.
- 3/3/2025
Loops formulates Weekly Reset Mask for lips
There’s a new lip care mask from Loops rolling out to shelves.
New from the brand is the Weekly Reset Lip Mask, which has been formulated to hydrate, plump and smooth the lips through a hydrogel treatment.
Made with aloe vera, bio duoferm, jojoba seed extract and a flower complex, the mask is ideal for seasonally dry skin and can be used two to three times per week, the brand shared.
Loops’ new Weekly Reset Lip Mask retails individually for $5 and also comes in a pack of five masks for $25.
- 3/3/2025
Alex Cooper’s Unwell Hydration rolls out kiwi pineapple flavor
Alex Cooper, best known for the “Call Her Daddy” podcast, is expanding her popular beverage line—Unwell Hydration—with a new flavor launch.
Kiwi pineapple is the latest addition to the brand’s portfolio, which contains a blend of electrolytes, B-complex vitamins and natural green coffee extract to aid with hydration and focus, the company shared.
Featuring a blend of flavors that are bright, juicy and refreshing, Unwell Hydration’s new kiwi pineapple flavor is available exclusively at Target in a 16.9-fl.-oz. bottle that retails for $2.49.
- 2/27/2025
Ritz intros Hot Honey flavored crackers
There’s a new Ritz flavor in town.
Recently, the brand announced the launch of its newest flavor, which features a blend of sweet and spicy flavors—Hot Honey.
Each cracker contains a buttery flavor that has been combined with a spicy sweetness, the brand shared.
“We’re always looking for new ways to surprise and delight our fans, and Hot Honey delivers a flavor combination that’s both bold and delicious,” said Steven Saenen, Ritz vice president of marketing. “The sweet heat profile brings a unique twist to our classic cracker, and we can’t wait for people to try it!”
Ritz Hot Honey crackers are available in 13.7-oz. boxes that can be found at major food retailers nationwide.
- 2/21/2025
Pillsbury adds new cookie dough design
A new shape is joining Pillsbury’s sugar cookie lineup.
The brand recently unveiled its new Basketball Shape Sugar Cookies, which can be baked automatically or eaten straight from the package, the company shared.
In addition, on the back of each package is the Ultimate Cookie Dunk bracket, which features a showdown between classic ice cream flavors and unique combinations, including tea, chocolate milk and honey.
Consumers can find Pillsbury’s new Basketball Shape Sugar Cookies at retailers nationwide for an SRP of $7.