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09/15/2021

Nutella & Go! adds multigrain sticks with oat, blueberries

a close up of food on a table

Nutella is expanding one of its popular grab-and-go lines.

The Parsippany, N.J.-based company is adding a new offering to its Nutella & Go! Line — multigrain sticks.

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“As the leading driver of growth in the spreads category, it’s important to bring consumers new and exciting ways to enjoy Nutella,” Todd Midura, the vice president of marketing for Nutella North America at Ferrero said. “Nutella & GO! has become a special part of so many family routines since launching in 2012, and we are thrilled to introduce a new twist on this favorite.”

Made with oat and blueberries, this new launch also comes with a side of the brand’s signature original hazelnut spread, the company said.

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Other offerings that are part of the Nutella & Go! line include breadsticks and pretzels, as well as limited-edition seasonal packaging for both Halloween and other major holidays.

Currently, consumers can find Nutella & Go! multigrain sticks in multipacks at major retailers nationwide, as well as online.

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