Nutrameltz, Genepro win ECRM Vitamin, Weight Management & Sports Nutrition award
Nutrameltz won the Drug Store News Buyers’ Choice Award for its Nutrameltz Multivitamin during ECRM’s Vitamin, Weight Management & Sports Nutrition Session held last month in Bonita Springs, Fla. Genepro was a finalist for its Genepro Protein powder.
The products were selected from dozens of entries submitted by participating suppliers and displayed in the hospitality area of the in-person session. Attending buyers evaluated each entry and cast their votes based on product packaging and innovation.
“Consumers are increasingly adopting healthy lifestyles, and vitamins and supplements are a key component of their wellness journeys,” said Craig Chmielowicz, senior vice president of health and beauty care for ECRM. “Brands in this segment continue to evolve with cleaner ingredients and innovative delivery systems. Both Buyers’ Choice Award winners are prime examples of this innovation.”
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Nutrameltz is a family-owned line of vitamins and supplements built solely around quick-dissolving tablet (QDT) technology that dissolves in the mouth upon contact with saliva for rapid absorption into the bloodstream, bypassing many stomach or gastro-intestinal issues some consumers may have when they ingest pills.
The Nutrameltz Multivitamin is specially designed to meet the recommended daily allowance of vitamins to support biological functions which play a crucial role in maintaining good health. It comes in a natural mixed berry flavor and has no added sugars, gluten, lactose, artificial colors, flavors or preservatives. It is gluten-free, soy-free, peanut-free and dairy-free. Tablets can be taken without water for added convenience, are 100% bioavailable, and the blister packs keep the tablets fresh.
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Genepro launched in 2014 with the goal of creating a truly flavorless protein that allowed for full absorption by the body. According to the company, many protein powder supplements are full of artificial flavoring, sweeteners and other fillers, and the very best protein on the market is only 30% bioavailable. Genepro developed a micronized version of the protein that is 99.9% bioavailable and without any fillers, sweeteners or flavoring, enabling it to offer 100% pure protein in a small serving size: approximately 1 tablespoon equates to 30g of protein.
The protein is low-calorie, FODMAP-certified, and can be mixed with anything users already enjoy consuming without changing the taste or texture of the product with which it’s mixed.
Genepro is the winner of the 2023 International Life Science Award for “World’s Best Protein” and the Business Journals Life Science Award for “Impact Product of the Year.”