Nutrisystem brings Body Select program to Walmart
Nutrisystem is launching its Body Select program at Walmart. The program offers a five-day kit that includes five breakfasts, lunches and dinners with macronutrients meant to work with distinct body types to approach weight loss. It also offers add-ons that include snacks and shakes, as well as a la carte items.
"Our goal is to bring something fresh to retail that personalizes the weight loss journey with new, on-trend nutritional products," said Tommy Lewis, president of Nutrisystem. "As our business grows and evolves, we're actively looking for ways to serve different customer segments. With this type of product innovation and our strong retail partnerships, we can continue to meet the needs of millions of Americans who want better health and wellness."
The company said that Nutrisystem Body Select can help users lose as much as 7 pounds in two weeks, and offers access to the NuMi app, which allows customers to track their foods, flex meals, activity, measurements and more.
The products launching at Walmart include the Belly Buster Kit for those who store fat in the midsection and require a low glycemic diet, the Power Lean Kit for those who store fate evenly and required protein for lean muscle and weight loss, and the Slim Balance Kit, for those who store fat in the lower body and require a mix of carbs, lean proteins and healthy fats. Add-ons include Fuel Me Up Snacks and Nightcap Snacks, Protein and Probiotic Shakes, and breakfast muffins.
"Our long-standing and collaborative relationship with Walmart makes them the perfect partner to help us launch the new Body Select program as people are looking for affordable, convenient ways to take care of their health," added Mike Dermo, Senior Vice President, Retail Sales and Marketing, Nutrisystem. "By making the Body Select program available through Walmart's omni-channel approach, we can provide customers with real, nutritious food."
Nutrisystem said it would be expanding Body Select to more retail channels, including Amazon, Target.com and certain grocery chains.