Nail care brand essie is adding a plant-based twist to its popular polishes with a new line—Love by essie.
The collection is the brand’s first 80% plant-based nail polish formulated with such ingredients as cotton, corn and sugarcane, the company said.
Included in the Love by essie collection are 17 pigmented shades that are vegan, 8-free, not tested on animals, and aim to provide salon-quality wear, color and shine.
The formulas are not only environmentally friendly, but the product packaging is also the brand’s lightest bottle yet with a 25% recycled glass bottle, 93% recycled plastic cap and a plant-based bristle brush, the company said.
Retailing for $12 each, Love by essie polishes will be available for purchase at Amazon, Target, CVS and Ulta Beauty beginning July 15.