Ökocat expands distribution to Target

Ökocat is bringing its cat litter to a major retailer.

The Ferndale, Wash.-based company announced that its natural litter for cats will now be available at more than 500 Target locations, and continue to be sold at Target.com.

Products that will be available at the retailer include medium-sized 11.2-lb. boxes of its Super Soft clumping natural litter, as well as its Original, Less Mess and Dust Free varieties.

“Target is a great fit for the ökocat brand, allowing pet parents to make a litter choice they feel good about,” said Leslie Ellis, Communications Manager at ökocat. “Super Soft is incredibly popular for all cats with sensitive paws - especially kittens and senior cats, but it’s also a great choice when transitioning from clay to natural litter.”

Made without the use of toxic additives, synthetic chemicals, fragrances, dyes or GMOs, ökocat’s products are made from sustainably sourced and responsibly rescued natural fiber that is biodegradable and compostable, the company said.

“ökocat provides excellent odor control, it’s free of dyes, inks, scents, and it is 99 percent dust free,” said veterinarian Ruth MacPete. “These benefits make it ideal for pets and people with respiratory issues or allergies.”