Onda launches canned sparkling tequila beverages

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Onda launches canned sparkling tequila beverages

07/02/2020

A new brand of premium canned beverages is looking to make waves in the ready-to-drink alcohol space.

Onda is looking to shake things up with its canned sparkling tequila beverages.

Made with blanco tequila from a woman-owned distillery in Jalisco, Mexico, the product is mixed with sparkling water and real fruit juice to create a drink that is light, refreshing and has a hint of tequila, the company said.

Co-founded by Noah Gray, Max Dworin, Kelli Adams and Shay Mitchell, the group worked together to create a new take on their favorite drink, the company said.

“Over the past year, as our friends drank hard seltzer with mystery alcohol and cheap ingredients, we were thirsty for something better,” Noah Gray, co-founder and CEO of Onda said. “We designed Onda to raise the bar by focusing on high-integrity ingredients we actually want to drink.”

Each 12-oz. can of Onda contains 5% alcohol, 100 calories, is naturally gluten-free, and free of sugar and carbs.

"Tequila soda is hands-down my favorite drink, and I’m really excited about the opportunity to create a beverage brand that is rooted in quality and shared experiences,” Shay Mitchell, co-founder and chief brand officer of Onda said.

Drawing inspiration from the nostalgic surf style of Los Angeles, the brand’s visual identity is infused with the spirit of endless summer.

Launching in partnership with 25madison, a New York City-based venture studio, Onda’s product will be available for purchase nationally online at drinkonda.com and at select retail locations throughout the greater New York City area.

“Onda is uniquely positioned to tap into the biggest trends in the alcohol industry: hard seltzer, canned cocktails, tequila and e-commerce,” Kirk Posmantur, co-founder of 25madison and early investor in Tequila Avión said. “We partnered with Noah, Max, Kelli and Shay because they bring the requisite skills and vision to transform how a new generation enjoys, experiences and shops spirits brands.”