One A Day unveils cellular aging support supplement
One A Day is debuting One A Day Age Factor Cell Defense, a dietary supplement that the company touts as one that helps defend against cellular aging from the inside.
Cellular or biological age—how old a person’s cells are—may not always match one’s chronological age, with genetics (about 20%) and lifestyle factors serving as core contributors to the cellular aging process, the company said.
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One A Day Age Factor Cell Defense is specially designed with olive polyphenols, antioxidants derived from olive fruit extract that helps defend against the damaging effects of daily stressors. The product also includes omega-3 fatty acids, resveratrol, astaxanthin, vitamin C, vitamin D and niacin to help support cell resilience throughout aging, the company noted.
“Healthy aging has increasingly become a priority for consumers. Bayer is excited to offer them a new, scientifically designed supplement to proactively support their cell health as they age,” said Lisa Perez, general manager and vice president of marketing, nutritionals at Bayer. “The anti-aging space is overwhelming, with lots of information that can make it challenging for consumers to feel confident about the choices they are making. One A Day wants to help consumers cut through the noise and is committed to creating products backed by science and in this case, one that targets cellular aging from the inside—where aging begins.”
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The Age Factor portfolio includes a supplement and a free wellness app to get valuable insights on current habits and how to make incremental lifestyle changes to support a healthy aging journey. The dietary supplement is available for purchase online and at mass retail locations. Consumers can download the wellness app from the Google or Apple App store.