Abbott feeds adult protein need through Ensure Max Protein
Abbott on Tuesday introduced Ensure Max Protein, a 150-calorie nutrition drink with 30 grams of protein and 1 gram of sugar in an effort to meet the protein need of most adults. More than 1-in-3 adults over the age of 50 aren't getting the protein they need daily, according to the latest National Health and Nutrition Examination Survey data from researchers at Abbott and the Ohio State University.
To help promote the brand Abbott signed "Grey's Anatomy" actress Kate Walsh. "As we age, our bodies change and so do our nutritional needs. In the last several years, I have made it a priority to understand exactly what my body needs to function at its best," Walsh said. "Even with my busy lifestyle, I've improved my eating habits by finding simple ways to incorporate protein into my diet so I have energy to take on the day. I love that I can now have Ensure Max Protein on the go, and be confident that my body is getting the right amount of protein it needs."
Abbott's Ensure Max Protein comes in two flavors, including milk chocolate and café mocha. The café mocha flavor includes 100 milligrams of caffeine from Colombian coffee extract, which is as much as one cup of coffee.
"Abbott has always been about nourishing adults and helping them live stronger, healthier lives powered by the latest advances in science," Abby Sauer, a registered dietitian at Abbott, said. "For Ensure, helping adults reach their health goals comes in all forms – whether managing an illness or maintaining strength and energy. Our newest formulation – Ensure Max Protein – delivers strength in a bottle, so adults can stay active and tackle life's demands."
Starting this month, Ensure Max Protein will be available nationwide at most major retailers and online.
To help promote the brand Abbott signed "Grey's Anatomy" actress Kate Walsh. "As we age, our bodies change and so do our nutritional needs. In the last several years, I have made it a priority to understand exactly what my body needs to function at its best," Walsh said. "Even with my busy lifestyle, I've improved my eating habits by finding simple ways to incorporate protein into my diet so I have energy to take on the day. I love that I can now have Ensure Max Protein on the go, and be confident that my body is getting the right amount of protein it needs."
Abbott's Ensure Max Protein comes in two flavors, including milk chocolate and café mocha. The café mocha flavor includes 100 milligrams of caffeine from Colombian coffee extract, which is as much as one cup of coffee.
"Abbott has always been about nourishing adults and helping them live stronger, healthier lives powered by the latest advances in science," Abby Sauer, a registered dietitian at Abbott, said. "For Ensure, helping adults reach their health goals comes in all forms – whether managing an illness or maintaining strength and energy. Our newest formulation – Ensure Max Protein – delivers strength in a bottle, so adults can stay active and tackle life's demands."
Starting this month, Ensure Max Protein will be available nationwide at most major retailers and online.