Amazing Grass debuts two new product lines for today's 'modern consumer'


NEWPORT BEACH, Calif. — Amazing Grass will debut two new product lines, Elixirs and Green Superfood Effervescent, at Natural Products Expo West in March. Both Amazing Grass Elixirs and Effervescent are designed to provide functional nutrition by fusing the power of greens with plant-based ingredients and herbs in forms that are simple to enjoy.

“Nearly half of consumers are not drinking enough water due to lack of flavor, and most also fail to get the daily recommended serving of greens,” stated Ryan Therriault, VP marketing and innovation at Amazing Grass. “We are also seeing trending ingredients like turmeric and moringa bringing broader awareness to the benefits of adaptogenic herbs and ancient Aryuvedic medicine," he said. "We developed Elixirs and Effervescent with modern consumers in mind – people who are proactive about health and looking to address their needs through foods and supplements that are of the highest quality, yet convenient and easy to incorporate into their busy lives.”

Amazing Grass Elixirs, available in "Beauty," "Brain" and "Belly" blends, are a line of USDA Organic Certified powders which are crafted with fermented greens and adaptogenic herbs, plus pioneering functional ingredients specifically designed to support key wellness needs around aging, cognitive and gut health, respecitvely. Amazing Grass Elixirs are available in both 20 serving canisters for $29.99 and single-serve packets for $2.19.

Amazing Grass Green Superfood Effervescent is a dissolvable tablet created with the brand’s organic alkalizing greens blend designed to provide an invigorating dose of greens, clean energy and help support immunity. Suggested retail price is $7.99 per tube.

Each product line begins shipping to retailers nationwide in June.

Amazing Grass products are available nationwide at major natural food retailers, including Whole Foods Market, Vitamin Shoppe, Target, GNC, Sprouts and online.

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