Skip to main content

Amazon’s Elements brand reportedly will offer invite-only vitamins

3/6/2017

SEATTLE — Amazon is once again expanding its commitment to private label.


 


The online giant’s Elements line, which was originally launched as a baby products line, quietly introduced a vitamins and supplements category on Feb. 21 — the first addition to the Elements brand in years, according to TechCrunch.


 


Specifically, the line features turmeric root extract, calcium complex, and vitamins D and K.


 


Besides being exclusive to Prime members, the new line is defined as premium products and with transparency into where they are sourced, according to Amazon’s website.


 


To read more, click here

X
This ad will auto-close in 10 seconds