Amazon’s Elements brand reportedly will offer invite-only vitamins


SEATTLE — Amazon is once again expanding its commitment to private label.


The online giant’s Elements line, which was originally launched as a baby products line, quietly introduced a vitamins and supplements category on Feb. 21 — the first addition to the Elements brand in years, according to TechCrunch.


Specifically, the line features turmeric root extract, calcium complex, and vitamins D and K.


Besides being exclusive to Prime members, the new line is defined as premium products and with transparency into where they are sourced, according to Amazon’s website.


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