Ansell expands SKYN condom line

ICELIN, N.J. — After revamping the look of its LifeStyles brand last summer to appeal to millennial shoppers, Ansell Healthcare has seen the line of condoms and sexual wellness products record consistent growth over the past few months.

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According to IRI, sales of Ansell’s Life-Styles and SKYN condoms increased 2.1% for the 52 weeks ended April 19. Sales of the company’s sexual enhancement devices rose 12.7% during that time.



The SKYN line’s intial launch nearly eight years ago helped revolutionize the male condom market by creating the category’s first-ever polyisoprene, non-latex product, the company said. Billed as one of the thinnest and most sensitive condoms on the market, SKYN has helped reshape the way consumers think about these products.



Last month, Ansell introduced SKYN Elite condoms and debuted a pair of personal lubricants under the SKYN name. The newest condoms are said to be 20% thinner than the brand’s original product, and the lubricants — the water-based SKYN Natural Feel and the silicone-based SKYN Maximum Performance — mark the company’s first foray into the lubricants sector. Marketers say both are non-sticky and fragrance-free.