Atkins introduces DTC meal kit solution

DENVER  - Atkins Nutritionals on Thursday launched its first offering of easy step-by-step meal kits for consumers interested in convenient home delivery of Atkins low-carb products. While Atkins is primarily a whole foods-based program, the meal kits allow people with busy lifestyles to get everything they need to get started quickly, including Atkins frozen meals, snacks and easy-to-follow menus with shopping lists, all delivered to their door.

Atkins Meal Kits cover a week's worth of food and tools, with three different options to choose from for one's needs and lifestyle. All Meal Kits are offered exclusively at Atkins.com with a current offer for free shipping and 5% off on orders for a limited time.

The Meal Kits may also be purchased as a recurring subscription.

"While we encourage and guide consumers on how to prepare meals with the variety of foods enjoyed on Atkins, the Atkins Meal Kits take all of the guesswork out of preparing meals and snacks, and offer simplified options for the low-carb lifestyle," stated Joseph Scalzo, president and CEO, Atkins Nutritionals. "With more consumers interested in home delivery food services, the Atkins Meal Kits are ideal for today's on-the-go individuals who want the convenience of having delicious low-carb food delivered directly to their door."