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Baby boomers boost category growth


Adult incontinence is growing by 7%, and with incontinence and bladder leakage a common ailment among baby boomers, that growth is expected to maintain its upward trajectory.

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As retail pharmacies become more service oriented, a strong adult incontinence category may be a good indication of disease-state management opportunities. According to the Centers for Disease Control and Prevention, incontinence is associated with multiple interacting factors, including diabetes, heart disease, cognitive impairment and mobility impairment.

According to the National Health and Nutrition Examination Survey, as many as 35.7% of all men and women over the age of 65 years, who were not living in an assisted living situation, reported light to moderate urinary leakage.

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