This Bar Saves Lives helps feed 2 million

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This Bar Saves Lives helps feed 2 million

By Michael Johnsen - 03/09/2017

One Million Celebration from This Bar on Vimeo.

MISSION, Kan. — The proof is in the pudding; altrustic marketing resonates with today's consumer. It took three years for This Bar Saves Lives to reach its philanthropic goal of feeding 1 million malnurished children through the sale of its non-GMO bars, celebrated in the video above, but only four additional months to feed an additional 1 million children thanks to retail distribution partners including Whole Foods, Starbucks and Target.

"We may be a month into 2017, but we’re still trying to wrap our heads around how amazing the last quarter of 2016 was for our company and our community," the company wrote in a blog posted last week. "In just 3 months, you helped us give more than 750,000 packets of life-saving food to children in need. Which means that last quarter, you took us past the 2 MILLION mark."

This Bar Saves Lives is a non-GMO, gluten-free and fair trade gourmet snack bar. Actor Ryan Devlin, co-founder and CEO of the snack bar company, created the company after traveling to Africa on a humanitarian trip and witnessing the tragedy of severe malnutrition in children throughout the region.

The bar features flavors like wild blueberry pistachio, dark chocolate cherry and sea salt and madagascar vanilla almond and honey. The company also offers a line of nut-free kids bars called This Kid Saves Lives, which come in wild berry and chocolate chip flavors.