Bayer brings Aleve Direct Therapy to TENS device space

WHIPPANY, N.J. - Bayer on Thursday joined the number of companies fielding a TENS pain relief device with Aleve Direct Therapy.

"For people suffering from lower back pain the availability of the Aleve Direct Therapy TENS Device is good news. The device provides drug-free, deep penetrating lower-back pain relief, without a prescription," stated Fred Duchin, VP marketing Analgesics of Bayer's Cough & Cold, Cardiovascular, Consumer Health Division.  

Aleve Direct Therapy is indicated for the temporary relief of pain associated with sore and aching muscles in the lower back due to strain from exercise or normal household and work activities. Aleve Direct Therapy is regulated as a Class II medical device and was cleared by the U.S. Food and Drug Administration.

"Aleve Direct Therapy puts controllable TENS technology in consumers hands without having to visit the doctor. It provides high intensity of power and its wireless remote control makes it easy to adjust the power of intensity to fit the user's needs," said Andre Schmidt, VP, US Medical Affairs, Consumer Health Division, Bayer.