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BPI Sports enters Shopko, Wegmans

Sports nutrition supplement company BPI Sports has two new retail partners. The company’s products are now being sold at Shopko and Wegmans locations. The addition of BPI Sports in these retailers grows the company’s presence in brick-and-mortar stores and joins such specialty retailers as Vitamin Shoppe and GNC and such drug and mass retailers as Walgreens, Kroger and SuperValu, the company said.

“Sports nutrition is no longer limited to a particular consumer or channel," said Jennifer Hughey, president and CEO of BPI Sports. “Fitness enthusiasts are everywhere, and they are getting their supplements from many different outlets. So while we will continue to nurture the relationships with our specialty retail partners that allow us to target our core consumer, we must expand into additional retailers to reach this new, more mainstream audience. Partners like Walmart, Shopko, Kroger, Wegmans, and Walgreens are paramount to our success in these new markets."

The entries follow several others that the company has racked up as Hughey approaches her one-year mark at the helm of the company, which markets such projects as Keto Bomb, ISO HD and 1MR Vortex.
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