C4 debuts Project Clear Evolution initiative

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C4 debuts Project Clear Evolution initiative

C4, a brand known for its pre-workout products, announced the launch of a new mission.

The Austin-based company’s Project Clear Evolution builds upon its “Clean. Clear. Evolved.,” principles, which is part of the Pursuit of Perfection campaign, and drives the need to improve, innovate and deliver on consumer needs and trends.

"We don't settle for anything less than the best, and we're not a company that rests," says John Hardesty, CMO of C4's parent company, Nutrabolt. "With Project Clear Evolution, we're pushing sports nutrition forward. It's our job to drive this kind of industry-wide upgrade and elevation to meet our customers' needs and goals. C4 Extreme is just the start of our rollout. We're committed to expanding the principles of Project Clear Evolution to additional products in our lineup to deliver on the Clean, Clear, Evolved promise."

Core principles of C4's Project Clear Evolution include no artificial flavors or dyes, a fully transparent label with no proprietary blends, and innovative ingredients with enhanced formulas.

With this mission, C4 is swapping artificial colors and flavors in favor of naturally derived options and also peeling back prop blends to showcase every performance ingredient under the hood while enhancing formulas, the company said.

In addition, C4 Extreme is launching a range of such flavors as icy blue razz, twisted limeade, fruit punch, midnight cherry, watermelon, ultra frost, and natural zero flavors blueberry lemonade and cherry limeade.

C4 Extreme products can be found at GNC, Amazon and The Vitamin Shoppe.