Carmex to sponsor LSU, Wisconsin match-up at Lambeau Field

FRANKLIN, Wis. - Carmex will be the presenting sponsor for the nationally-televised College Classic football game this Saturday, Sept. 3, 2016 at iconic Lambeau Field, home of the Green Bay Packers, where the LSU Tigers will be playing the Wisconsin Badgers at 2:30pm CST. Carmex is also the presenting sponsor prior to the game on ESPN College GameDay, college football's longest-running and most-celebrated pregame show, which will be broadcast live from Lambeau Field.

This weekend's LSU-Wisconsin game at Lambeau Field marks the first major sports sponsorship for the 80-year-old brand, as part of a multi-year partnership with the Green Bay Packers.

During half-time of the game, Carmex will also sponsor the "$100,000 Football Relay Challenge," in which three participants will have the chance to complete a "Punt, Pass, Kick" sequence on the field. If completed successfully, all three winners will split the grand prize of $100,000. In addition, two runner-up winners received game tickets and $500 in spending money. The contest will be streamed LIVE on the Carmex Facebook page the day of the game.

Additionally, Carmex has teamed with local Green Bay artists, Zane Statz and Spencer Young, to produce a large-scale mural welcoming LSU Tiger and Wisconsin Badger fans to Lambeau Field. For years, a residential fence located across from the stadium on Lombardi Avenue has been a canvas for local artists displaying their passion for the Green Bay Packers. This weekend, the mural will feature custom designs of UW's Bucky Badger, LSU's Nick the Tiger as well as custom Lambeau Field cheese-façade graphics.

"It's exciting to be involved with the Green Bay Packers and Lambeau Field, while at the same time being able to support the local community tradition of the fence painting," said Frank Simone, VP sales at Carma Laboratories.