Church & Dwight makes pregnancy testing easier with new product

EWING, N.J. - Church & Dwight on Tuesday announced the newly redesigned First Response Early Result Pregnancy Test stick, which taking a pregnancy test easier, featuring a curved shape specifically designed to fit a woman's hand and a 50% wider tip. 

 

Transforming the original flat test stick, this curved design makes taking pregnancy tests easier with a longer handle and one, easy-to-read results window. The outcome of extensive, prototype testing with consumers, First Response found that women prefer the re-engineered "Comfort Sure Design" stick over other prototype designs for its improved usage experience with more control and less mess.

 

"We're pleased to continue advancing the at-home pregnancy test category with this game-changing offering," stated Stacey Feldman, VP marketing, Church & Dwight. "This breakthrough, curved stick showcases our leadership, as we consistently incorporate the latest technology into all our products to offer women the highest quality options during these crucial, anxiety-filled moments in their reproductive health journey."

 

"The launch of this newly redesigned First Response pregnancy test stick is a big step in addressing women's needs in an evolving landscape," said Elizabeth Yepez, a board certified ObGyn and Clinical Instructor of Obstetrics and Gynecology at the University of Illinois at Chicago School of Medicine. "As an obstetrician, I continue to notice how my patients increasingly incorporate technology into their pregnancy. It's exciting to see how the culture surrounding pregnancy has changed over time."

 

Also new to store shelves is the First Response Test & Confirm Ovulation Test, a combination kit that helps women who are trying to conceive track their ovulation with two different ways to detect and confirm their most fertile days. This kit includes 10 Daily Ovulation Tests and one Digital Ovulation Test, which features unmistakable YES+/NO- results.