Clif Bar gears up for summer with new product launches

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Clif Bar gears up for summer with new product launches

By Antoinette Alexander - 06/06/2018
Clif Bar is expanding it portfolio with the launch of three new products just in time for summer adventure season.

The new products include Clif Fruit Smoothie Filled Energy Bar, Clif Bar Sweet & Salty and Clif Energy Granola, a new food category for the brand. All three new additions will be available at retailers nationwide in June 2018.

Clif Fruit Smoothie Filled Energy Bar

Whatever your next adventure, Clif Fruit Smoothie Filled Energy Bars promise to provide the long-lasting energy you need. Fruit Smoothie Filled is the first USDA Certified Organic energy bar inspired by classic smoothie ingredients, blending fruit flavors with nut and seed butters to create a creamy filling packed inside an energy bar. The new bar is available in three flavors: Strawberry Banana, Wild Blueberry Acai and Tart Cherry Berry. The suggested retail price is $1.79 per bar.

Clif Energy Granola

With the introduction of Clif Energy Granola, the brand enters a new category, bringing an easy, nutritious breakfast solution to the cereal aisle. The new Clif Energy Granola is crafted with organic oats, almonds, seeds, dried fruit, and eight grams of plant-based protein. Available in four flavors – Blueberry Crisp, Cinnamon Almond, Cocoa Almond, and naturally flavored White Chocolate Macadamia Nut – Clif Energy Granola is gluten free and contains 25 grams of whole grains. The suggested retail price is $5.49 per 10-ounce pouch.

Clif Sweet & Salty Energy Bar

The Sweet & Salty bars offer the best of both worlds — sweet and salty — rounding out the original Clif Bar flavors with additions like Chocolate Chunk with Sea Salt, Caramel Toffee with Sea Salt, and Peanut Butter and Honey with Sea Salt. The products are inspired by the homemade cookies at the employee-run Clif Bar & Co. Kali’s Café in Emeryville, Calif. The suggested retail price is $1.49 per bar.