Clif Bar makes Luna lineup gluten-free

EMERYVILLE, Calif. — Clif Bar on Tuesday announced it is taking the entire Luna family of meal replacement bars marketed toward women gluten free, and introducing a new flavor — Chocolate Cupcake — to the portfolio. 

 

“We recognize that some women were not able to enjoy Luna bars because of gluten sensitivities or celiac disease,” said Tara DelloIacono-Thies, manager of nutrition strategy for Luna. “We’re thrilled that we can now share our bars with all women - it’s just one more reason to fall in love with Luna.”

 

In 2010 Luna introduced its first gluten free option, Luna Protein. Since then, Luna has been on a two-year journey to make the transition to an entirely gluten free portfolio, taking care to preserve the bar’s taste, quality and nutrition, and ensuring the ingredients meet Clif Bar standards.

 

“The gluten free ingredients in our new bars are sourced from our trusted farm suppliers,” explained DelloIacono-Thies. “We work closely with our suppliers to ensure that we are sharing the highest quality products with our consumers.”

 

The new gluten-free Luna packaging will include a bright pink gluten free “burst” on wrappers and boxes.