Clif Bar rolls out new flavor

BERKELEY, Calif. Clif Bar has rolled out a new flavor in its line of energy bar products.

The newest Clif Bar flavor — White Chocolate Macadamia Nut — delivers the goodness of a home-baked treat with the nutritional density athletes and active people need for healthy, sustained energy.

Clif Bar’s White Chocolate Macadamia Nut energy bar recipe was created by athletes, foodies and nutrition experts in the Clif Kitchen, using all-natural and organic ingredients. Each bar offers generous chunks of white chocolate and freshly-roasted macadamia nuts, along with rolled oats and other entirely natural, nutritious and tasty ingredients. The fiber and protein in Clif Bars help the body digest carbohydrates slowly to deliver sustained energy.

All 16 Clif Bar flavors are free of trans fats, hydrogenated oils, high fructose corn syrup and artificial colors, flavors, sweeteners and preservatives. Clif Bar is the market’s best-selling energy endurance brand in grocery and natural food stores. White Chocolate Macadamia Nut Clif Bar is now available in natural foods, grocery, club and sports specialty stores nationwide for a suggested retail price of $1.39.

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