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Clif Bar's Luna line takes a dip in chocolate

1/20/2011

BERKELEY, Calif. — Clif Bar on Wednesday introduced several new chocolate flavors across its Luna line of nutritional bars for women in time for Valentine’s Day. Luna Bar offers chocolate-dipped coconut and chocolate chunk varieties, while Luna Protein introduces mint chocolate chip and chocolate flavors.


“Women can feel good about indulging in chocolate this Valentine’s Day with Luna’s nutrient-dense snacks,” stated Tara DelloIacono-Thies, in-house nutritionist for Luna. “The variety of new chocolate flavors provide women [with] more options to get the nutrients they need, like vitamin D, calcium, folic acid and iron, while [satisfying] chocolate cravings in less than 200 calories.”


The new flavors are available at grocery and natural food retailers nationwide at a suggested retail price of $1.39, the company stated.

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