Consumers preferring Pedialyte electrolytes

COLUMBUS, Ohio — When it comes to ready-to-drink baby electrolytes, consumers continue to show a clear preference for Abbott Nutrition’s Pedialyte line. The category’s best-selling brand, Pedialyte accounted for nearly $6 of every $10 spent in the category during the 12 months ended May 15, according to IRI. That market share is a slight increase over a year earlier and is mainly due to the growing popularity of Pedialyte Advanced Care. IRI data shows that sales of the product increased 34.6% over the period, far outpacing the 11.1% gain for the overall electrolytes segment.

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Designed to promote quick fluid and electrolyte absorption, while a child is sick, Pedialyte Advanced Care contains about half the sugar and more sodium and potassium than sports drinks. In addition, it is formulated with prebiotics to help promote digestive health. Abbott offers Pedialyte Advanced Care in four flavors — blue raspberry, cherry punch, strawberry lemonade and tropical fruit.