Craving Crusher launches new protein and weight-management beverage

MIAMI — Craving Crusher on Tuesday announced that it has completed the development of its protein and weight management beverage Chocolate Craving Crusher, available in shot format.  

 

"Maintaining our proprietary blend while achieving great taste combined with a nutritious 15 grams of high quality, quickly absorbed, hydrolyzed protein is a testament to the capabilities of our scientific team and our manufacturing partners," stated president Franco DeVecchi Jr., Craving Crusher president. "Our distribution and design team also succeeded in creating a more innovative packaging that consumers and distributors have already given rave reviews about."

 

Craving Crusher intends to give customers a healthy alternative to snack or junk food options without compromising taste. The basis for the proprietary blend are several natural ingredients that have studies to support their role in appetite suppression, the company stated.

 

To celebrate the launch, Craving Crusher will be one of the sponsors of the Miami Hair, Beauty & Fashion Event by Rocco Donna, which is an annual event within the style, fashion, beauty, luxury and lifestyle community taking place Nov. 5 in South Beach. The event will start off with a Pink Carpet to benefit the Susan G. Komen for the Cure Foundation and "will provide the perfect backdrop of health and beauty for Craving Crusher's breakthrough product," according to the company.