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CRN adds digital marketing expert to speaker card for annual conference


WASHINGTON — The Council for Responsible Nutrition on Wednesday announced that Mitch Joel, president of Mirum — a global digital marketing agency — best-selling author and digital marketing expert, will speak at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry.

“Mitch Joel is known as a ‘go-to’ expert on innovation and marketing among top global brands,” stated Steve Mister, president and CEO, CRN. “CRN is pleased to present Mr. Joel as part of our conference lineup to offer his perspectives on technology trends changing the face of business and how organizations can connect to an always-connected consumer.”

Dubbed the “Rock Star of Digital Marketing” and “one of North America’s leading digital visionaries” by Marketing magazine, Joel often serves as a subject matter expert for Forbes, BusinessWeek, Fast Company, Marketing, Profit, Strategy and other media outlets. He is a regular columnist for the Harvard Business Review magazine, and the Huffington Post, among others. His first book, “Six Pixels of Separation: Everyone Is Connected. Connect Your Business to Everyone” — named after his successful blog and podcast — is a best-seller among business and marketing professionals, along with his more recent title, “Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.”

The Conference takes place Oct. 26–29, in tandem with The Workshop: CRN’s Day of Science on Oct. 26, at the Ritz-Carlton, Laguna Niguel, Dana Point, Calif.



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