CRN places 'marketing whiz' on speaker card for annual symposium

WASHINGTON — The Council for Responsible Nutrition on Wednesday announced that John Gerzema, best-selling author and social trends/data analyst, will present at The Conference: CRN’s Annual Symposium for the Dietary Supplement Industry in October.



“Mr. Gerzema is a prominent authority on corporate culture and social sciences," stated Steve Mister, president and CEO CRN. "His presentation will challenge companies to take an in-depth, data-supported look at ways the consumer landscape is changing and offer suggestions for addressing those cultural shifts.”



Gerzema will identify prevailing social changes among consumers and propose ways in which companies can tailor their business models to adapt to new trends and demands.



He is a celebrated author, strategist, speaker and consultant and his work has made best-seller lists of the New York Times, The Washington Post and The Wall Street Journal. Labeled a “marketing whiz,” his TED talks have been viewed by thousands of people and he was named one of the “Must-Follow Marketing Minds on Twitter” by Forbes Magazine.