CRN's Supplement OWL registry continues to take flight after 1 year

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CRN's Supplement OWL registry continues to take flight after 1 year

By Michael Johnsen - 04/26/2018
This month marks the one-year anniversary of the launch of the Supplement OWL, the dietary supplement product registry promoted by the Council for Responsible Nutrition.

Launched April 27, 2017, the Supplement OWL is a self-regulatory initiative designed to provide a more complete picture of the marketplace for regulators, retailers and industry stakeholders.

“The Supplement OWL is a clear demonstration of what can happen when industry chooses to collaborate and speak with a united voice,” Steve Mister, president and CEO, CRN, said. “We all have the same goal: consumer safety. Working together to bring the OWL to fruition, we are helping regulators keep bad actors off the market, giving retailers a new tool to curate their product offerings, and underscoring our industry’s accountability to consumers. Responsible companies recognize the importance of registry participation and understand what the absence of labels suggests.”

Today, the more than 10,000 labels submitted to the Supplement OWL are doing just that, CRN stated.

Earlier this month CRN started disseminating messaging about the importance of the Supplement OWL and self-regulation as a whole. This week-long effort is designed to recognize companies who have participated in the Supplement OWL, to encourage more companies to upload their finished product labels and to generate public dialogue around the value of self-regulation.