Ecosentials launches line of liquid vitamin flavor enhancers

PHOENIX — Ecosentials on Monday launched Vitamin Squeeze™ Powder Water Enhancers, which is packaged in a squeezable bottle that provides vitamins and customizable flavors. The Vitamin Squeeze Powder Water Enhancers are available in a variety of eight flavors among three supplement products — multi-vitamin, energy and weight control.

"In order to maintain a healthy lifestyle and help your body defend against stress, we created the first-of-its-kind squeezable powder formula that consumers can easily squeeze into their hydration routine," stated Ecosentials CEO Bill McKay. "Most consumers do not understand that vitamin C and B-complex vitamins are water-soluble, which means the kidneys rapidly excrete these nutrients throughout the day. We are on a mission to educate people about how vitamins and minerals are absorbed into their system with our easy hydration solution."

Each Vitamin Squeeze™ Powder Water Enhancer variety contains vitamins C, D, B3, B5, B6 and B12 and electrolytes, zinc and chromium.

In addition to vitamins C and B, the three energy flavor bottles are enhanced with 60 mg of natural caffeine per serving, equivalent to an 8 oz. cup of coffee. The weight control flavor is formulated with svetol green coffee bean extract.

The multi-vitamin is available in fruit punch, acai grape pomegranate, strawberry watermelon and lemonade; energy is available in black cherry, blood orange and blueberry pomegranate acai; and weight control is available in a pink grapefruit flavor.

Each container produces 12 servings and retails for a suggested $3.99.