Elations distributing glucosamine and chondroitin beverage supplement

CINCINNATI Elations on Wednesday announced new distribution of its glucosamine and chondroitin beverage supplement to more than 500 club stores in March, driving shipment volume for the month up by 65%, as compared with any single month throughout 2008.

“Elations continues to deliver what customers want and we’ve been receiving positive consumer feedback and testimonials to attest,” stated Mike Burton, Elations director of marketing. “That said, when our consumer asks, we listen. This year we are relaunching the product with an improved taste. We’ve also commissioned a clinical study with data that speaks to the efficacy of the product and how quickly relief can be felt. We will be announcing the results of that clinical with the introduction of the new formula in May.”

The supplier attributed the strong growth in part to a television campaign coupled with digital media and sampling programs. The convenience messaging communicated through these mediums, pitting Elations’ once-daily liquid format vs. the hassle of taking multiple pills, is resonating with baby boomers, the company stated.

Elations is currently available in raspberry white grape and cranberry apple flavors for a suggested retail price as high as $8.49 for a six-pack.