Eli Consumer introduces new heartburn remedy TummyZen
IRVINGTON, N.Y. – Eli Consumer on Sunday announced the launch of the new TummyZen Total Heartburn Relief product, available exclusively at most Target stores nationwide. TummyZen’s patented zinc formula is based on new research conducted by the Yale University School of Medicine.
“Many current heartburn sufferers are dissatisfied with their current products, and others are worried about recently-reported severe side effects,” stated Doug Mann, chief marketing officer of Eli Consumer Healthcare. “So, we believe the time is right to introduce a heartburn product that’s new, different and better. Discovered by researchers at the Yale University School of Medicine, and the first and only heartburn product to use zinc, TummyZen provides occasional heartburn sufferers three key benefits: (1) fast acting relief, (2) relief that lasts for hours, and (3) its zinc formula supports the stomach lining. No other heartburn product can do that, and that’s why we call it ‘Total Heartburn Relief’.”
“This breakthrough to the OTC heartburn category is welcomed and much needed,” commented John Geibel, professor gastrointestinal surgery at the Yale University School of Medicine. Geibel was head of the team that conducted the clinical testing to validate the efficacy of zinc to regulate gastric acid secretion, and then helped create the final formulation for TummyZen. “Unlike other heartburn relief products on the market, the zinc salt in TummyZen pauses acid production by rapidly regulating gastric acid secretion, and at the same time helps support the stomach lining from the dangers caused from excess acid and without the same concerns about potentially serious side effects.”
TummyZen works by combining the acid-inhibiting zinc salt with fast-acting calcium carbonate in a quick dissolving caplet. Taken with water, it starts working almost immediately to neutralize excess acid, keeps working for hours and helps support the stomach lining by regulating acidity. “The implications of Dr. Geibel’s and other research suggests that the use of TummyZen may be able to help thicken and strengthen the mucosal layer, by virtue of the cell regenerative nature of zinc,” explained Hasan Ansari, co-founder of Eli Consumer HealthCare.
TummyZen is available in a 30-count package with a retail price ranging between $6.99 and $8.99. A 50-count package for $9.99 to $14.99 will be available soon. TummyZen will roll out to additional retailers in the first half of 2017.
The launch will be supported with a major integrated marketing campaign that combines TV advertising, PR, social media and digital.