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Extinguishing holiday heartburn


The holidays stand as prime time heartburn season with Thanksgiving dinners and holiday get-togethers on the calendar. And that doesn’t even cover the obligatory holiday fruitcakes.

Procter & Gamble has kicked off two campaigns to remind over-indulgers of heartburn remedies. The first supported the company’s Pepto-Bismol brand and featured “Modern Family” star Eric Stonestreet and the nonprofit organization Feeding America on a Thanksgiving turkey drive. The second featured Prilosec OTC and comedian Larry the Cable Guy around a contest searching for the best NFL tailgater.


The article above is part of the DSN Category Review Series. For the complete Digestives Sell-Through Report, including extensive charts, data and more analysis, click here.

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