Fonterra creates PowerProtein supplements for snack bar category

AUCKLAND, New Zealand Fonterra Ingredients created a new line of highly dairy proteins for use in protein sports bars, meal replacement or weight-management options and healthy snacking alternatives for adults and children. The PowerProtein range includes PowerWPC, PowerMPCs and Powercrisps.

Fonterra’s global category manager physical nutrition, Nigel Little, explained that PowerWPC is a special protein supplement designed specifically for the snack bar category. PowerMPC replaces ingredients such as calcium caseinate and milk protein. And Powercrisps offer whey protein in “rice-bubble” form adding weight and crunchiness to snack bars. 

“Fonterra’s new generation protein ingredients will significantly increase its market share in the bar and snack categories, as a key part of our expanding portfolio of specialty ingredients,” Fonterra’s global category manager physical nutrition, Nigel Little, said in a statement released to media. 

Fonterra Co-operative Group is the world’s largest exporter of dairy. Fonterra operates its North American in Chicago, Ill.